There’s a big difference between knowing that email is a powerful marketing tool and proving it.
With Jim Sterne’s Advanced Email Marketing, you’ll learn savvy-yet-simple ways to measure and show the real results of your email marketing program, including ways to demonstrate to your organization that email is boosting sales, generating leads, increasing awareness, and building interest.
This is not a book of promotional fluff (there’s no commercial content, honest).
Instead, best-selling author Jim Sterne covers issues and skills critical to all email marketers, from goal setting to campaign testing to measurement and analysis. You’ll find helpful worksheets, exercises, and dozens of charts to put his principles into immediate use in your own workplace.
Lyris is pleased to offer this 115-page book FREE. To get a copy, complete the information here: http://www.sparklist.com/resources/tools/freeemailbook.html
I got mine. (They sell on Amazon.com new for $19.95.) http://www.amazon.com/gp/product/0974439304/
Awesome information! Thank you Tim for helping me increase my business 350% in just 6 months. Success is grounded with knowledge, you certainly have accomplished both. The best to you, and thanks for your continued support.
By: artistrybysandy1 on February 4, 2008
at 6:25 pm
Thanks Sandy. Great to hear about your success. May it keep on growing for you.
By: impactim on February 4, 2008
at 6:29 pm
With Yahoo, Hotmail, Aol spam filters in over drive-it’s hard to even send products out via email these days when buyers purchase. Even if you whitelist a domain everywhere. Their magic filters seem to filter out the emails people want and leave the ‘meds adds’ to spam up your inbox.
By: SEO on February 19, 2008
at 1:27 am